Assignment 6- powerpoint presentation

In this assignment, we will need to discuss and analyse on two posters, 1 good and 1 bad based on the design principles that are applied in the design of the posters. This includes the choice of colours, layout and the gestalt principles.

It is important that posters follow such principles in order for the posters to work effectively, or to even capture the attention of its intended audience.

Good Poster:




Figure and Ground
• Size: Enlarged figure placed in the center.
• Contrast: Figure stands out from the white background.
• Details: Details mainly on the figure. Clean design.
Proximity and similarity
• Similarity: The 2 blue-colored rectangular textboxes.
• Proximity: To be read as a single sentence.

Bad poster:



Figure and ground
• Size: big image in the centre of poster
• Contrast: wordings “Big Bad Mama” does not stand out from the background and image
• Details: too many details in poster. Makes it confusing and messy.
Proximity and similarity
• Similarity: no similarity. Both images do not link together.
• Proximity: not found in poster. Continuity and closure
• Continuity: both images are broken up. No continuity.
• Closure: not obvious in the poster.
Colour
• Colour: use of colours is messy.
In general
• No unity , disturbing
• Not balanced
• Too many details
• Poster is messy
• Too many colours used
• Images used not related to intended message
• Main message “Big Bad Mama” not clearly shown (blend into the background)

after this assignment, it is amazing to find out how such principles when applied incorrectly or when not applied will result in undesired consequences.

Assignment 5- greeting card

Theme: Christmas

i have decided to use "Joyeux Noel" which means merry christmas in french, instead of the usual Merry Christmas. This is because the main focus of this design assignment is the play around with the colour palette.

i have kept the design as simple as possible, to bring out the contrast in colours more effectively.

heres the 15 samples of different background colour:



heres the final greeting card:




I have chosen this version out of the 15 because i felt that the black, dark blue, blue series are too common colour for christmas. and the rest of the samples do not really bring out the joyous mood of this festival.

The final sample uses purple as its background colour, which isnt conventional, but yet is able to emit that christmas feel. =)

i felt that i faced a dilema when i started choosing the final greeting card background colour. its difficult to determine whether to keep it to the conventional style or to maybe try new colours.

Assignment 4-poster

for this assignment, i need to come up with a poster.

the theme chosen for my poster is "Stop animal abuse".

the main objective is to see how the different layouts can actually affect the way a poster can conveyed its intended message. so for this design assignment, i tried to play around with the layouts.

and so heres the final one:



i faced a few difficulties when doing this assignment, one main problem is perception of space, which i always have a problem figuring out. Besides, the tone, colours, and the message also make it hard for me to make a final decision. it is only after i played around with the various colours and tools did i finalli decide on the final poster.

assignment 2-abstraction/pictogram

For this assignment, we are supposed to come up with 5 abstractions, out of which choose one as the final sign to depict an object/activity/place/event in NUS.

i have chosen the school bazaar/fleamart held at the forum or foyer rather frequently, and do an abstraction based on that.

there are many challenges met during the process of abstraction, take for example, how to make the final sign show and tells others what I actually want to depict.

below are the abstractions:


#1


#2


#3


#4


#5


#6

the final one that i chose is:


as i think this is the most simplified version that can depict a bazaar in NUS clearly.

assignment 3-visual story

it is difficult to tell a story without using any form of text and therefore this adds challenge to the assignment.

Firstly, the twist to a story was hard to think of, so for my assignment, i took ideas from an incident that happen recently, which got all of us to really have a good laugh, while doing all the cooking for a meal.

so the story goes...

title of story: MILO!



#1



#2 water corner =)



#3



#4



#5



#6 hmm too foamy?



#7 weird



#8 OH MY! 7 up?!?!

however, i felt that this story doesnt have much of a twist, so i am going to improve for it. =)

heres the improved version of the story =)

the story goes like this:



















felt that this story has a better twist in the end..when it looks like hes going to drink the drink..but instead, its actualli a mask.

comments on 3 peers =)

After all the presentations in class.

i shall first make a comment on nadia's design. i especially like the way nadia presented her designs as it really brings out her unique style of drawing. On the overall, nadia's design has clearly shown her loves and her hates clearly, and thus design is very nicely integrated, her choice of colour was also suitable for the two themes. for the love, nadia's love is playgrounds and her design has brought out her loves for playground very well by using smiley faces. The colours used are bright and vibrant, therefore also bringing out the happiness and her loves. As for her hates, i feel that the usage of colours can be further improved. The clarity of the message too. =)

next, for yiting's design, i will suggest she change the colour of the insecticdie so as to match the rest of the colour scheme. Also, for the hate theme, the clarity of the name can be further improved. On the overall, i felt that yiting's design has included many details. =)

lastly, for poh's design, for the loves theme, i will suggest that the letters of her name, make out using shoelaces, be shown more distinctly. the spaces between each letter can be more in order to separate each letter. For the hate theme, i will suggest that the letter P's design to be made more integrated into the design. Overall, i felt that the usage of colour was nice. =)

assignment 1 (final)

Finally the final design! =)

for the love part, i have used various sleeping positions to make out the letters in my name by using the body of the figures. At the same time, sleeping expressions were also included on the figures to show that they are enjoying their sleep, so as to further portray my love for sleeping. Also, ZZ sign have been included to further enhance the sleepy feel throughout the whole design.
for the hate part, i have improved on my design, by including more spiders throughout the design so as to enhance my hate/fear for the spiders. facial expression of shock and horror have been included when the body curls and shu away from the crawling spiders. The curls of the body are used to make out the letters in my name.

The below are the final designs:



My love: my name is jeslyn, and i love to sleep!




my hates: my name is jeslyn, and i hate spiders!

i have used mainly adobe photoshop for the designing of the final piece. I have met with some challenges while using the programme.

I have chosen a dark background for the first design, as it brings out the sleepy feeling. as for the second design, a white background is chosen to brings out the details that i have in the second design.

however, after further comments from my peers and tutor, we realised the similarity between both designs. Therefore, some changes were made to the "love" part.

I have decided to make use of the things associated with sleeping such as bolsters,pillows to make out the letters in my name.

so heres the design:



as for the hate part, i have made some improvement on it. =)